The Stay Scrappy - Founder's Guide - How to launch your first Startup

Promo codes (Limited!)

• "EARLY_SCRAPPY" - 75% off (only 10 available)
• "SUPER_SCRAPPY" - 50% off (only 20 available)
• "LATE_SCRAPPY" - 25% off (only 10 available)

Ditch the overwhelm and launch your dream product – without breaking the bank. This course is your step-by-step guide to validating your idea, building an MVP on a budget, and attracting your first customers. Perfect for first-time founders ready to make their idea a reality.

Why I created this:

• There's no shortage of inspirational books and resources for aspiring founders. The challenge is finding practical, step-by-step guidance to turn those ideas into reality. I see it all the time: founders get stuck, overwhelmed by information, and never take action.
• My own experience – launching 5 ventures and 20+ side projects – plus my work advising at Seedstars, The Delta, and Big Booster, has revealed the most common roadblocks to success.
• Founders often mistakenly believe they must custom-build apps or have coding expertise, unaware that NoCode tools and AI make it possible to launch independently.
  

Who is this for:

• First-time founders ready to take action
• Side-hustlers wanting to test their idea
• Anyone tired of endless planning with no results

It's important to note who this course ISN'T for:

• Established Businesses: Those focused on optimization and scaling, not initial launch.
• "Perfectionist" Mindsets: Founders who fixate on having everything flawless before going to market.

The Scrappy Advantage:
Discover how being scrappy leads to:

• Saving Money: Uncover free or low-cost tools and techniques.
• Speeding Up Innovation: Learn to test ideas quickly, gather real feedback, and make changes on the fly.
• Market Validation: Get answers on whether your product is needed – before sinking all your energy into the build.
• Unstoppable Resilience: Develop the mindset to overcome obstacles and turn unexpected setbacks into opportunities.
  

Includes:

• a 38 mins+ video where I share my learnings, successes, failures, and actionable steps to validate and build your startup.
  • 💊 How to identify the Problem
  • 💡 Choose an Idea
  • 🔪Validate with customers
  • 🚀 Ship an MVP
  • 🚧 When to Iterate & Pivot
• 50+ page Playbook
• 4 essential templates I use daily to ship startups successfully.
• AI Prompts to help streamline your workflow
• Lifetime access for this content plus all the updates

About Me:

I'm a curious, optimistic product guy who cut his teeth on code when 640x480 was considered cutting-edge. My reputation as a resourceful product manager with a demonstrated history of tech industry success stems from my ability to orchestrate cohesive, efficient teams and deliver exceptional digital products that captivate customers. With more than 15 years of experience across established organizations and my own startup ventures, here are some career highlights:

- Spearheaded the introduction of a groundbreaking product at GoDaddy, solidifying their position in the social-first entrepreneur community.
- Consulted at The Delta, playing a pivotal role in investing in and advising over 10 founders as they honed and validated their startup concepts.
- Pioneered my own SaaS HR startup, named Hi5, which attracted over 4,000 customers and exited profitably in Jan 2024.

I don't get hired by later-stage companies to help them run like a big company. I'm hired to remind them how to run like a startup.I'm currently leading product at an AI Startup, focused on leveraging AI-first technology to promote human transformation.

More here

• LinkedIn
• garywillmott.com
• Substack

Busting the "Scrappy" Myth:

We'll redefine what "scrappy" truly means. It's NOT about cutting corners or sacrificing quality. It's about becoming a resourceful, unstoppable problem-solver.

Why Scrappy?:

1. Mark Zuckerberg (Facebook): "The biggest risk is not taking any risk... In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks."
2. Reid Hoffman (LinkedIn): "If you are not embarrassed by the first version of your product, you've launched too late."
3. Jack Dorsey (Twitter, Square): "Make every detail perfect and limit the number of details to perfect."
4. Brian Chesky (Airbnb): "Even if you don't have the perfect idea to begin with, you can likely adapt."
5. Travis Kalanick (Uber): "I'm not afraid of dying, I'm afraid of not trying."
6. Paul Graham (Co-founder of Y Combinator) "More founders make the most with what they have got, than make the most of what they could get."
   

🙏 Praises via LinkedIn:

Gary is the rare product leader who is relentlessly focused on the customer while also giving himself and others space to innovate and try new things. On day one, he stepped into a very challenging project that had seen a lot of recent turnover and was able to rally the team together around a shared vision. Gary always makes sure that every voice is heard, and he excels at coordinating the moving pieces required to consistently ship value to customers. As a research lead working with Gary, I always knew that customer feedback would be incorporated thoughtfully into every step.
Patrick Ward - Lead Researcher GoDaddy & Buffer
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I worked with Gary on launching Social Site at GoDaddy. His tenacity to keep the team on track and launch the product was admirable. Even with all the dependencies on marketing and engineering, he steered the ship successfully to launch the product. He is laser focused on the customer experience and needs, and that always shows in his work, whether it is ideating on the next iteration or fine tuning the existing user flow. He doesn't let processes come in his way, and always finds a way to speed up the process, work around them, or suggest new ways to ensure the launch happen in full!
Raghu Prabhu - Product Marketing at GoDaddy
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I have had the pleasure of working with Gary as a leading start-up founder, during this time I have always been amazed at his level of enthusiasm, dedication and positive attitude towards solving everyday problems through building world class software. Gary's understanding of the product management lifecycle, the challenges in writing code, and the importance of UI/UX make him an outstanding product manager. I am excited to watch him grow from strength to strength during this exciting time of emerging technologies.
Ryan Paterson - Investor and Advisor

Recommendations via GrowthMentor